{"title":"Cotton Underwear","description":"\u003ch2 dir=\"ltr\"\u003e\u003cspan\u003eShop Cotton Underwear Online\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eExperience the ultimate in breathable comfort with Natori's luxurious collection of cotton underwear for women, where natural fibers meet sophisticated design for everyday elegance. Our women's cotton underwear combines the skin-friendly benefits of premium cotton with Natori's signature attention to detail, creating pieces that feel soft to the touch and gentle on the skin throughout your busiest days. From no show cotton underwear that disappears seamlessly under fitted clothing to beautifully detailed styles that add a touch of luxury to your basics, each piece delivers refined comfort without compromising on style. Crafted with the same commitment to quality that defines all \u003c\/span\u003e\u003ca href=\"https:\/\/www.natori.com\/collections\/underwear\"\u003e\u003cspan\u003eNatori underwear\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e, our cotton underwear collection offers the perfect foundation for confident, comfortable living.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 dir=\"ltr\"\u003e\u003cspan\u003eWhat are the benefits of wearing cotton underwear?\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eCotton underwear offers exceptional breathability, allowing air to circulate freely and helping to regulate moisture and temperature throughout the day for optimal comfort. This natural fiber is hypoallergenic and gentle on sensitive skin, reducing the risk of irritation, chafing, or allergic reactions that can occur with synthetic materials. Cotton's moisture-wicking properties help keep you feeling fresh and dry, making women's cotton underwear an ideal choice for active lifestyles, warm climates, or anyone prioritizing all-day comfort. Additionally, cotton is durable and easy to care for, maintaining its softness and shape wash after wash—qualities that make Natori's cotton underwear, part of our\u003c\/span\u003e\u003ca href=\"https:\/\/www.natori.com\/collections\/underwear-best-sellers\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003ebest selling underwear\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e collection, a smart investment in your everyday wardrobe.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 dir=\"ltr\"\u003e\u003cspan\u003eIs 100% cotton underwear the best choice?\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWhile 100% cotton offers maximum breathability and natural comfort, many modern cotton underwear styles, including \u003c\/span\u003e\u003ca href=\"https:\/\/www.natori.com\/collections\/bliss-cotton\"\u003e\u003cspan\u003eNatori's Bliss collection\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e, incorporate small amounts of elastane or spandex to provide stretch, flexibility, and a more contoured fit. This thoughtful blend allows the cotton underwear for women to move with your body, maintain its shape over time, and offer a smoother, more flattering silhouette under clothing. The addition of stretch fibers doesn't compromise the breathability or skin-friendly benefits of cotton; instead, it enhances the overall wearing experience by preventing sagging and ensuring the underwear stays comfortably in place. Natori's cotton blends, often paired with our\u003c\/span\u003e\u003ca href=\"https:\/\/www.natori.com\/collections\/bralettes\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003ebralettes\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e, deliver the best of both worlds, natural comfort with modern performance.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 dir=\"ltr\"\u003e\u003cspan\u003eHow should I care for my cotton underwear to keep it soft?\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eTo maintain the soft, luxurious feel of your cotton underwear, wash in cool or warm water using a gentle, fragrance-free detergent that won't leave harsh residues on the fabric. Avoid using fabric softeners, as they can actually coat cotton fibers and reduce their natural absorbency and breathability over time—the cotton itself will remain soft with proper care. Air drying or tumble drying on low heat helps preserve the fabric's integrity and prevents excessive shrinkage, ensuring your cotton undies maintain its perfect fit. For Natori's premium cotton pieces with delicate details like lace trim, consider using a \u003c\/span\u003e\u003ca href=\"https:\/\/www.natori.com\/products\/lingerie-mesh-wash-bag-warm-white\"\u003e\u003cspan\u003emesh lingerie bag\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e during washing to protect embellishments and extend the life of your investment.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 dir=\"ltr\"\u003e\u003cspan\u003eWhy Shop Natori?\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eNatori elevates everyday essentials like cotton underwear into luxurious experiences through impeccable craftsmanship, premium materials, and designs that celebrate your natural beauty. Our commitment to refined comfort means every piece feels silky soft and gentle on the skin, while our East-meets-West aesthetic brings artistic sensibility to even the simplest styles. Discover the difference that true quality makes and shop Natori's cotton underwear and\u003c\/span\u003e\u003ca href=\"https:\/\/www.natori.com\/collections\/bras\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eNatori bras\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e collection today.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"bliss-french-cut-brief-3-pack-aspen-green-coconut-black","title":"Bliss French Cut Brief 3-Pack","description":"\u003cp\u003eSoft and stretchy panties in pre selected colors perfect trio for gifting.\u003c\/p\u003e\n\u003cp\u003eSize Range: S-XXL\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePima cotton\u003c\/li\u003e\n\u003cli\u003eSits above the hips\u003c\/li\u003e\n\u003cli\u003eSoft stretch fabric for luxurious comfort\u003c\/li\u003e\n\u003cli\u003eOEKO TEX® Standard 100 certified,# 23.HUS.17957, by test institute HOHENSTEIN HTTI\u003c\/li\u003e\n\u003cli\u003eBody: 94% pima cotton, 6% lycra, gusset: 100% cotton\u003c\/li\u003e\n\u003cli\u003eRecommended care: hand wash \u0026amp; line dry for best results \u003cbr\u003eImported\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"NATORI","offers":[{"title":"Aspen Green\/Coconut\/Black \/ XS","offer_id":43755548573831,"sku":"152058MP-Aspen Green\/Coconut\/Black-XS","price":54.0,"currency_code":"USD","in_stock":false},{"title":"Aspen Green\/Coconut\/Black \/ S","offer_id":43755548606599,"sku":"152058MP-Aspen Green\/Coconut\/Black-S","price":54.0,"currency_code":"USD","in_stock":true},{"title":"Aspen Green\/Coconut\/Black \/ M","offer_id":43755548639367,"sku":"152058MP-Aspen Green\/Coconut\/Black-M","price":54.0,"currency_code":"USD","in_stock":true},{"title":"Aspen Green\/Coconut\/Black \/ L","offer_id":43755548672135,"sku":"152058MP-Aspen Green\/Coconut\/Black-L","price":54.0,"currency_code":"USD","in_stock":true},{"title":"Aspen Green\/Coconut\/Black \/ XL","offer_id":43755548704903,"sku":"152058MP-Aspen Green\/Coconut\/Black-XL","price":54.0,"currency_code":"USD","in_stock":true},{"title":"Aspen Green\/Coconut\/Black \/ XXL","offer_id":43755548737671,"sku":"152058MP-Aspen Green\/Coconut\/Black-XXL","price":54.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0596\/8255\/3991\/files\/bliss-french-cut-brief-3-pack-aspen-green-coconut-black-by-natori.jpg?v=1769111397"},{"product_id":"bliss-full-brief-coconut","title":"Bliss Full Brief","description":"\u003cp\u003eExpanding on our favorite Bliss pant collection, this Full Brief provides smooth coverage and the most comfortable fit.\u003c\/p\u003e\n\u003cp\u003eSize Range: XS-XXL\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHigh rise below the waist\u003c\/li\u003e\n\u003cli\u003eFull rear coverage with a no show fit\u003c\/li\u003e\n\u003cli\u003eBliss Pima cotton for super soft fit\u003c\/li\u003e\n\u003cli\u003eSignature Bliss lace trim at waist and legs\u003c\/li\u003e\n\u003cli\u003eOEKO-TEX® Standard 100 certified,# 23.HUS.17957, by test institute HOHENSTEIN HTTI\u003c\/li\u003e\n\u003cli\u003eBody: 94% pima cotton, 6% lycra spandex, lace: 84% nylon, 16% spandex, gusset: 100% cotton\u003c\/li\u003e\n\u003cli\u003eRecommended care: hand wash \u0026amp; line-dry for best results \u003cbr\u003eImported\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIf you are looking for more of our best selling options, have a look at our other product ranges:\u003cbr\u003e\u003ca href=\"https:\/\/www.natori.com\/sleep-lounge\/sleep\/caftans\/\"\u003eLuxury caftans\u003c\/a\u003e, \u003ca href=\"https:\/\/www.natori.com\/sleep-lounge\/sleep\/chemises\/\"\u003echemises\u003c\/a\u003e, and \u003ca href=\"https:\/\/www.natori.com\/sleep-lounge\/sleep\/robes-kimonos\/\"\u003ekimono robes\u003c\/a\u003e.\u003c\/p\u003e","brand":"NATORI","offers":[{"title":"Coconut \/ S","offer_id":43755915444359,"sku":"755058-Coconut-S","price":22.0,"currency_code":"USD","in_stock":true},{"title":"Coconut \/ M","offer_id":43755915477127,"sku":"755058-Coconut-M","price":22.0,"currency_code":"USD","in_stock":true},{"title":"Coconut \/ L","offer_id":43755915509895,"sku":"755058-Coconut-L","price":22.0,"currency_code":"USD","in_stock":true},{"title":"Coconut \/ XL","offer_id":43755915542663,"sku":"755058-Coconut-XL","price":22.0,"currency_code":"USD","in_stock":true},{"title":"Coconut \/ XXL","offer_id":43755915575431,"sku":"755058-Coconut-XXL","price":22.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0596\/8255\/3991\/files\/bliss-full-brief-coconut-by-natori.jpg?v=1769114756"},{"product_id":"bliss-full-brief-3-pack-aspen-green-coconut-black","title":"Bliss Full Brief 3-Pack","description":"\u003cp\u003eExpanding on our favorite Bliss collection, this Full Brief provides smooth coverage and the most comfortable fit. Soft and stretchy one size panties in pre-selected colors - perfect trio for gifting.\u003c\/p\u003e\n\u003cp\u003eSize range: S-XXL\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHigh rise below the waist\u003c\/li\u003e\n\u003cli\u003eFull rear coverage with a no show fit\u003c\/li\u003e\n\u003cli\u003eBliss Pima cotton for super soft fit\u003c\/li\u003e\n\u003cli\u003eSignature Bliss lace trim at waist and legs\u003c\/li\u003e\n\u003cli\u003eOEKO-TEX® Standard 100 certified,# 23.HUS.17957, by test institute HOHENSTEIN HTTI\u003c\/li\u003e\n\u003cli\u003eFabric: body: 94% pima cotton, 6% lycra spandex, lace: 84% nylon, 16% spandex, gusset: cotton\u003c\/li\u003e\n\u003cli\u003eRecommended care: hand wash \u0026amp; line-dry for best results\u003cbr\u003eImported\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"NATORI","offers":[{"title":"Aspen Green\/Coconut\/Black \/ S","offer_id":43769748619399,"sku":"755058MP-Aspen Green\/Coconut\/Black-S","price":54.0,"currency_code":"USD","in_stock":true},{"title":"Aspen Green\/Coconut\/Black \/ M","offer_id":43769748652167,"sku":"755058MP-Aspen Green\/Coconut\/Black-M","price":54.0,"currency_code":"USD","in_stock":true},{"title":"Aspen Green\/Coconut\/Black \/ L","offer_id":43769748684935,"sku":"755058MP-Aspen Green\/Coconut\/Black-L","price":54.0,"currency_code":"USD","in_stock":true},{"title":"Aspen Green\/Coconut\/Black \/ XL","offer_id":43769748717703,"sku":"755058MP-Aspen Green\/Coconut\/Black-XL","price":54.0,"currency_code":"USD","in_stock":true},{"title":"Aspen Green\/Coconut\/Black \/ XXL","offer_id":43769748750471,"sku":"755058MP-Aspen Green\/Coconut\/Black-XXL","price":54.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0596\/8255\/3991\/files\/bliss-full-brief-3-pack-aspen-green-coconut-black-by-natori.jpg?v=1769157361"},{"product_id":"bliss-girl-brief-3-pack-aspen-green-coconut-black","title":"Bliss Girl Brief 3-Pack","description":"\u003cp\u003eSoft and stretchy panties in pre-selected colors - perfect trio for gifting.\u003c\/p\u003e\n\u003cp\u003eSize Range: XS-XXL\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSits below hips\u003c\/li\u003e\n\u003cli\u003eSuper stretchy, soft lace hugs your body without dig-in for an easy, comfy fit\u003c\/li\u003e\n\u003cli\u003eOEKO-TEX® Standard 100 certified,# 23.HUS.17957, by test institute HOHENSTEIN HTTI\u003c\/li\u003e\n\u003cli\u003eBody: 94% pima cotton, 6% lycra ® spandex, lace: 84% nylon, 16% spandex, gusset: 100% cotton\u003c\/li\u003e\n\u003cli\u003eRecommended care: hand wash \u0026amp; line-dry for best results \u003cbr\u003eImported\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"NATORI","offers":[{"title":"Aspen Green\/Coconut\/Black \/ XS","offer_id":43769751470215,"sku":"156058MP-Aspen Green\/Coconut\/Black-XS","price":54.0,"currency_code":"USD","in_stock":true},{"title":"Aspen Green\/Coconut\/Black \/ S","offer_id":43769751502983,"sku":"156058MP-Aspen Green\/Coconut\/Black-S","price":54.0,"currency_code":"USD","in_stock":true},{"title":"Aspen Green\/Coconut\/Black \/ M","offer_id":43769751535751,"sku":"156058MP-Aspen Green\/Coconut\/Black-M","price":54.0,"currency_code":"USD","in_stock":true},{"title":"Aspen Green\/Coconut\/Black \/ L","offer_id":43769751568519,"sku":"156058MP-Aspen Green\/Coconut\/Black-L","price":54.0,"currency_code":"USD","in_stock":true},{"title":"Aspen Green\/Coconut\/Black \/ XL","offer_id":43769751601287,"sku":"156058MP-Aspen Green\/Coconut\/Black-XL","price":54.0,"currency_code":"USD","in_stock":true},{"title":"Aspen Green\/Coconut\/Black \/ XXL","offer_id":43769751634055,"sku":"156058MP-Aspen Green\/Coconut\/Black-XXL","price":54.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0596\/8255\/3991\/files\/bliss-girl-brief-3-pack-aspen-green-coconut-black-by-natori.jpg?v=1769157448"},{"product_id":"bliss-bare-cotton-high-waist-brief-buff","title":"Bliss Bare Cotton High Waist Brief","description":"\u003cp\u003eThe latest addition to your Bliss pant wardrobe. A timeless full-coverage brief, with a soft feel and tailored look for exceptional everyday comfort.\u003cbr\u003e\u003cbr\u003eSize range: S-XXL\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eOur fullest coverage brief - made with breathable pima cotton and a tailored finish for a modern new look\u003c\/li\u003e\n\u003cli\u003eSignature comfort that stays in place with an easy, dig-free fit\u003c\/li\u003e\n\u003cli\u003eFlat elastics with a cotton feel\u003c\/li\u003e\n\u003cli\u003eSits at the waist with full back coverage\u003c\/li\u003e\n\u003cli\u003eCotton gusset\u003c\/li\u003e\n\u003cli\u003eOEKO-TEX® Standard 100 certified,# 23.HUS.17957, by test institute HOHENSTEIN HTTI\u003c\/li\u003e\n\u003cli\u003eComplete the set with the Bliss Cotton Convertible T-shirt Bra\u003c\/li\u003e\n\u003cli\u003eFabric: 94% pima cotton, 6% lycra® elastane, gusset: 100% cotton\u003c\/li\u003e\n\u003cli\u003eRecommended care: hand wash \u0026amp; line-dry for best results\u003cbr\u003eImported\u003c\/li\u003e\n\u003cli\u003eModel wears size small\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"NATORI","offers":[{"title":"Buff \/ S","offer_id":43784357806215,"sku":"778346-Buff-S","price":22.0,"currency_code":"USD","in_stock":true},{"title":"Buff \/ M","offer_id":43784357838983,"sku":"778346-Buff-M","price":22.0,"currency_code":"USD","in_stock":true},{"title":"Buff \/ L","offer_id":43784357871751,"sku":"778346-Buff-L","price":22.0,"currency_code":"USD","in_stock":true},{"title":"Buff \/ XL","offer_id":43784357904519,"sku":"778346-Buff-XL","price":22.0,"currency_code":"USD","in_stock":true},{"title":"Buff \/ XXL","offer_id":43784357937287,"sku":"778346-Buff-XXL","price":22.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0596\/8255\/3991\/files\/bliss-bare-cotton-high-waist-brief-buff-by-natori_458491c9-fa31-45bd-844c-6a6d8b26d96b.jpg?v=1771638708"},{"product_id":"bliss-bare-cotton-bikini-3-pack-cafe","title":"Bliss Bare Cotton Bikini 3-Pack","description":"\u003cp\u003eThe latest addition to your Bliss pant wardrobe. 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